Alphabet Inc (NASDAQ:GOOGL) Terminates Google Search Appliance

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Alphabet Inc (NASDAQ:GOOGL) has decided to discontinue Google Search Appliance (GSA) after years of operation since its launch in 2002.

The search giant addressed its partners in the program via email on Thursday, notifying them of the decision. Google also told them that they could continue to renew the one-year license to clients with the hardware, but they will not be able to renew the licenses in 2018. Therefore, Google will still offer technical support, security updates and fix bugs as long as the licenses are effective.

One of Google’s partners called Perficient has issued a statement saying that the software and tech giant decided to terminate GSA so that it can divert its focus to cloud-based solutions. Perficient further added that the extended support for the next two or three years will provide adequate time for customers to seek out other alternatives.

Another Google partner claims that the decision does not come as a surprise because the company had already terminated one model of the Search Appliance a few years ago. The Enterprise partner also speculates that the decision might be an indicator that Google Enterprise’s vice president Diane Greene is lining up the firm’s objectives in preparation for a more aggressive stance on Google Cloud. Google claims that it is working on a new cloud-based product that is currently in beta.

Commerce cloud and site search solutions provider GroupBy Inc. announced an alternative program that will allow user migration from GSA. GroupBy offers cloud solutions through Google’s Cloud, and it is an established leader in the market. The firm provides ecommerce cloud services through Searchandiser.

GroupBy also boasts of significant achievements such as receiving the Google NA innovative partner of the year award due to its excellence while working with GSA. The migration program will teach clients and partners how to migrate securely and configure their data to the GroupBy cloud. This will allow GSA users to transition with ease and without losing information.

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