Apple Inc. (NASDAQ:AAPL) Decides To Do Some Catching Up


Apple Inc. (NASDAQ:AAPL) is now running for the big one and in this race it wants to overtake Alphabet Inc (NASDAQ:GOOGL). At the World Wide Developers Conference, WWDC 2016 Conference, Apple announced several changes to its services and software. Some attendees feel that Apple’s presentation was more of a catch up and why not? Siri, Apple’s voice assistant is getting immense competition from Amazon’s Alexa. So as to gain back momentum, Siri dominated much of the conversation at the conference.  Siri has now been opened up to outside developers who can connect it with other applications.  This is old news for Alexa because Amazon had already done so with her.

According to tech and gadget experts, Apple’s presentation at the WWDC conference was about its operating systems for the Mac, Apple Watch, Apple TV and the iPhone. These are actually segments that reflect how Apple views everything. To them, the tech world is dominated by physical gadgets that are held together by the internet. Tech experts refer to this as an old way of thinking especially if Apple is trying to catch up to Google who acknowledge the internet as the central operating system and not glue.

What remains quite clear is that if Apple is playing catch up then it surely has a lot of catching up to do when it comes to online services. This is because what they offered attendees at the WWDC as their main attractions are actually the same as those already available by internet companies such as Google and, Inc. (NASDAQ:AMZN).

To compete with Echo from Amazon, Siri has dropped her defenses and is now available to third party app developers. Apple also announced smarter photo organization tools and even improved its mapping service whereby a user can book an Uber or make reservations at their favorite restaurant.

For many who attended the WWDC Conference in San Francisco, Apple was not leading the pack but following behind its rivals. Many were disappointed that the company did not touch on virtual reality and augmented reality. When it comes to voice response, virtual reality and artificial intelligence, the Apple has fallen very very far from the tree unlike Google, Amazon and Facebook Inc (NASDAQ:FB).

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