The mobile world is growing especially with the support of third-party applications that are making management of processes much easier. Apple Inc. (NASDAQ:AAPL) and Alphabet Inc (NASDAQ:GOOGL) Google are some of the many mobile platform owners that have tested the strategic defense of using applications. Their iOS and Androids have more volume in titles, but the use of Apple’s iOS platform is becoming more acceptable by developers. Nevertheless, they are both worth trying.
Apparently, Apple Annie’s report point out that Apple’s mobile platform brings in more revenue per app and perhaps it is the reason for its preference by developers. In fact, it has a double generation of income even though it has just a half of the number of downloads. Nonetheless, Google still enjoys a larger share of the market.
But what has given Apple such a stable playing field? The nature of its devices could be one of the contributors. While Android devices are within the $100 to $200 market popularity, Smartphone’s are in the $400 to $700 range a scenario that introduces the aspect of regional variations. The Android market is also suffering the threat of multiple versions of the OS as well as the fragmentation between devices. It is yet to feel the pressure of the latest news of restriction of the enterprise application to Nexus and Samsung devices.
One more disadvantage with the Android’s market is that a lot of support is from BRIC countries where the use of credit card is not as stable compared to Western Europe and North America. The Android’s phones are unlikely to be loaded with the basic app which again reduces the customer’s interest.
Many developers have referred to Android as a weaker platform giving them a better reason to embrace the use of iOS, and the vicious cycle goes on and on. There are speculations that the release of Android N and iOS 10 could change the current view on Android, but it is yet to be seen what direction the developers will take.
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