In its efforts to retain its presence in the crowded cloud business, Apple Inc.(NASDAQ:AAPL) has pulled another trigger. The tech firm has hired Peter Stern, the former Time Warner Cable Inc (NYSE:TWC) executive who will now up the roles of a vice president of the cloud services. Stern will put more focus on the company’s subscription offerings the likes of Apple Music. He will also be in charge of re-igniting the impending streaming television service that is currently the subject discussion fin may debates.
The 44year old who will report to Eddy Cue, Apple’s senior vice president of Internet software and services has extensive knowledge in the industry according to Apple’s spokesperson who confirmed the hire. He is well placed in this role given that he has previously steered on-and-off negotiations over the proposed television streaming service with various media companies. Besides, he has served in other corporate development roles that have given him hands-on experience.
The new appointee has much more to offer
Reports from Wall Street Journal designate that Stern is one of the vocals who are advocating for the elimination of proprietary cable boxes that are being provided by cable companies. He is of the opinion that content providers should have a clearer approach to their way of offering TV channels as apps across a wide array of devices. He has been so vocal such that in every cable industry conference, Stern has to talk about the same thing
Given his expansive knowledge in the cable industry, Cue is optimistic that Stern will broker deals with media companies that will be of the essence in future television service. Under his sleeve of achievement is that of having helped in the implementation of a strategy focused on customer service at Time Warner, which resulted in the company’s recovery of losses running into decades.
In his portfolio of career growth, Stern was once a consultant with McKinsey & Co. before moving to Time Warner Cable in 2004 where he exited slightly before its purchase by Charter Communications, Inc.(NASDAQ:CHTR) earlier in the year.
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