Is, Inc. (NASDAQ:AMZN) To Enter The Car Industry?

0, Inc. (NASDAQ:AMZN) is the latest tech giant to show interest in the auto industry as the likes of Alphabet Inc (NASDAQ:GOOGL) and Apple Inc. (NASDAQ:AAPL) continue to invest big on self-driving cars.  The e-commerce giant is however not planning to get into the business of developing cars but rather, providing people an opportunity to do research on both new and classic cars.

Amazon Vehicles

Amazon Vehicles is the e-commerce giant new website that provides all the finer details on cars, ranging from specs to customer reviews. Details such as how a car has transitioned from the initial model detailing strengths and value will be on offer on the new website. The only drawback at the moment is that Amazon won’t be taking orders for cars on display.

The website targets car fanatics and will include cars ranging from the 1965 Ford Motor Company (NYSE:F) Ford Mustang to Tesla Motors Inc (NASDAQ:TSLA)’s latest sensations. Aggregate information about cars will not be the only thing to look out for on the website as Amazon says it will also detail information about trucks and motorcycles. Visitors to the website will also be able to buy auto parts and accessories.

Amazon Big Play

Amazon will also allow people to submit car reviews as well as upload images and video of cars of their choice.  The main idea behind Amazon Vehicles is providing customers a site where they can learn everything when it comes to cars as well as be able to buy some products.

Making it possible for people to buy cars directly on the website could be something that Amazon may have to look at, if it is to gain an edge in the space.  This is the only way the retailer will be able to bypass Google’s Google Shopping in pursuit of traffic.  What is clear at the moment is that Amazon Vehicles is another option that the e-commerce giant is hoping to use, to draw more people into Amazon Automotive that currently sales millions of car parts.

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