For the first time in the history of smartphones, Samsung Electronics has finally outsold Apple Inc. (NASDAQ:AAPL) iPhone sales with its Galaxy S7 Edge. According to the latest data issued by Kantar Worldpanel, the Galaxy S7 accounted for 16% of the overall market share from March to May across the world. The iPhone 6S only accounted for 14.60%.
Looking at the Figures
The data from Kantar Worldpanel revealed that Samsung Electronics had the biggest market share of 37% in the US during the same period. Meanwhile, the iPhone maker only grabbed 29% of the overall US market share.
On the other hand, both companies respectively accounted for 36% of the market shares in Great Britain. However, the Kantar Worldpanel report did not indicate Apple’s market share distribution in China, one of the company’s biggest markets next to the US. The data only showed that Samsung Electronics’ market shares in Asia’s biggest economy dropped significantly to 9% from a previous 34%.
Samsung Electronics, to Fully Steal Top Spot from Apple?
It is also interesting to note that the Galaxy S7 was only released four months ago, six months after the iPhone 6S rolled out in the global market. This data further reiterates the poor sales performance of the iPhone lineup over the past few months. During the first quarter, Apple has experienced its first year-over-year setback for the iPhone sales. This played a huge role in Apple posting its first ever revenue plunges in 13 years for the mentioned period.
Samsung Electronics also posted a loyalty rating of 86%. Although it is behind Apple’s 88%, the data is meaningful for the former since it used to have a relatively poor feedback from the market in terms of customer service.
However, this does not guarantee Samsung Electronics the spotlight. As new players continue to revolutionize the industry with their respective moves, the entire technology industry will continue to evolve. Every now and then, huge companies will take over with new innovations to bring on the table. The fast-paced industry is indeed run by an unending cycle: old ones will be ousted as new necessities arise.
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