Twitter Inc (NYSE:TWTR) has announced that it will roll out blue ticks to all accounts that have been verified.
The company made the announcement via its microblogging site revealing plans to make the blue ticks available to all contrary to the past where the ticks were assigned to high-profile accounts. Twitter has created an application process that will be available as an online application form to every user. The company also stated that those interested in verifying their accounts can do so only if the account is determined to be of public interest.
Twitter previously reserved the blue ticks to accounts that were considered “official,” such as accounts owned by governments or public figures in sports, politics, religion, media, film, fashion and other high-profile industries. The social media firm believes that the move might offer significant traction towards reducing social media abuse on the platform. Only confirmed accounts will be granted verification status while those seeking anonymity will be denied verification. Tina Bhatnagar from Twitter recently released a blog post stating that the company’s new system seeks to assist users so that they can find high-quality accounts that they can follow. It also targets developers and people with influence so that they can connect with an audience regardless of their location.
Applicants seeking verification will have to meet various qualification standards including a verified email address, verified phone number or a website. They will also be required to attach their public tweet settings. The company has warned that it might also request a scanned copy of the user’s government-issued ID, passport or driver’s license. The microblogging platform currently has 320 million active users every month and only 187,000 users have verified accounts.
Twitter believes that verified accounts helped to fuel early success for the company because people were aware that they were talking to genuine account owners. Encouraging more registration is therefore expected to spark more interest on the platform and perhaps boost activity.
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