KFC cannot seem to fix its problems with its menu in the UK, which has created quite an image problem for the chain.
The chain of chicken restaurants announced on Friday that it would be switching hundreds of its restaurants in the UK, back to a former supplier as the logistics problems of the company enter their fourth full week.
KFC, whose owner is Yum Brands the owner of Pizza Hut and Taco Bell, said that more than 350 of its locations in the northern part of the country would now be supplied by Bidvest, its original partner for logistics beginning later this month.
The menu problems the chain has been suffering from have now reached 20 days. It became with a shortage of chicken, forcing the company to temporarily shutter nearly all of its more than 900 locations across the UK, after it had switched its supply contract to work with DHL.
The problem is far from being fully resolved as most of the KFC restaurants located within the UK continued to offer only limited menus and over two dozen stores as of Friday remained shuttered.
One analyst in London said that KFC has not released any detailed explanation for what took place to create the problem, other than saying that DHL has experienced teething problems when taking over the logistics responsibilities.
GMB, a UK based labor union that represents workers from Bidvest, said that the decision by KFC to switch from Bidvest to DHL was motivated by a potential for cost savings.
The union stated that Bidvest had to lay off 255 of its workers after it had lost the account of KFC. The specialist distributor of food said Friday that it was in the process of contacting its former employees and was attempting to rehire them wherever it was possible.
DHL acknowledged the decision by KFC and said through a prepared statement that it remained committed to delivering chicken to the other more than 550 locations of KFC in the UK.
At the same time, customers were continuing to complain across all of social media about not having menu items such as gravy and hash browns and even the lack of cardboard containers to carry food when purchased.
Due to such a large amount of competition in the food industry, KFC needs to rectify this problem as soon as possible or will continue to see its market share erode in the UK.