The Rubicon Project (NYSE:RUBI) Lifted to Hold at Zacks Investment Research

Share on StockTwits

The Rubicon Project (NYSE:RUBI) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a report released on Thursday, September 20th.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Several other research firms have also issued reports on RUBI. SunTrust Banks restated a “buy” rating and set a $4.00 target price on shares of The Rubicon Project in a research report on Thursday, August 2nd. ValuEngine upgraded The Rubicon Project from a “sell” rating to a “hold” rating in a research report on Saturday, June 2nd. One analyst has rated the stock with a sell rating, four have given a hold rating and two have assigned a buy rating to the company. The company currently has an average rating of “Hold” and a consensus target price of $3.33.

NYSE:RUBI traded up $0.25 on Thursday, hitting $3.31. 448,853 shares of the stock were exchanged, compared to its average volume of 545,823. The stock has a market capitalization of $182.70 million, a P/E ratio of -2.98 and a beta of 1.35. The Rubicon Project has a 52 week low of $1.48 and a 52 week high of $4.20.

The Rubicon Project (NYSE:RUBI) last posted its earnings results on Wednesday, August 1st. The software maker reported ($0.27) earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of ($0.33) by $0.06. The company had revenue of $28.65 million during the quarter, compared to analyst estimates of $27.86 million. The Rubicon Project had a negative return on equity of 42.04% and a negative net margin of 144.16%. Sell-side analysts expect that The Rubicon Project will post -1.21 EPS for the current fiscal year.

In other news, insider Michael G. Barrett purchased 100,000 shares of The Rubicon Project stock in a transaction on Tuesday, August 7th. The stock was purchased at an average price of $3.42 per share, with a total value of $342,000.00. The acquisition was disclosed in a filing with the SEC, which can be accessed through this hyperlink. 12.70% of the stock is currently owned by insiders.

A number of large investors have recently added to or reduced their stakes in the business. Essex Investment Management Co. LLC boosted its position in The Rubicon Project by 29.0% during the 2nd quarter. Essex Investment Management Co. LLC now owns 90,622 shares of the software maker’s stock worth $258,000 after acquiring an additional 20,382 shares during the last quarter. Dimensional Fund Advisors LP raised its stake in shares of The Rubicon Project by 1.6% during the 1st quarter. Dimensional Fund Advisors LP now owns 2,168,686 shares of the software maker’s stock worth $3,904,000 after purchasing an additional 33,327 shares in the last quarter. Cubist Systematic Strategies LLC raised its stake in shares of The Rubicon Project by 170.6% during the 2nd quarter. Cubist Systematic Strategies LLC now owns 64,046 shares of the software maker’s stock worth $183,000 after purchasing an additional 40,374 shares in the last quarter. Bank of America Corp DE raised its stake in shares of The Rubicon Project by 315.4% during the 2nd quarter. Bank of America Corp DE now owns 69,745 shares of the software maker’s stock worth $198,000 after purchasing an additional 52,955 shares in the last quarter. Finally, Macquarie Group Ltd. raised its stake in shares of The Rubicon Project by 53.6% during the 2nd quarter. Macquarie Group Ltd. now owns 153,000 shares of the software maker’s stock worth $436,000 after purchasing an additional 53,400 shares in the last quarter. 57.21% of the stock is owned by hedge funds and other institutional investors.

About The Rubicon Project

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

Further Reading: Leveraged Buyout (LBO) Explained

Get a free copy of the Zacks research report on The Rubicon Project (RUBI)

For more information about research offerings from Zacks Investment Research, visit Zacks.com

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

Receive News & Ratings for The Rubicon Project Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for The Rubicon Project and related companies with MarketBeat.com's FREE daily email newsletter.

Leave a Reply