Crimson Wine Group (CWGL) & Diageo (DEO) Critical Comparison

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Diageo (NYSE:DEO) and Crimson Wine Group (OTCMKTS:CWGL) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, valuation, institutional ownership, profitability and analyst recommendations.

Volatility and Risk

Diageo has a beta of 0.63, meaning that its stock price is 37% less volatile than the S&P 500. Comparatively, Crimson Wine Group has a beta of 0.1, meaning that its stock price is 90% less volatile than the S&P 500.


Diageo pays an annual dividend of $4.18 per share and has a dividend yield of 3.0%. Crimson Wine Group does not pay a dividend. Diageo pays out 65.8% of its earnings in the form of a dividend. Diageo has raised its dividend for 6 consecutive years.

Analyst Ratings

This is a summary of current ratings and target prices for Diageo and Crimson Wine Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo 0 4 6 0 2.60
Crimson Wine Group 0 0 0 0 N/A

Diageo currently has a consensus price target of $160.50, suggesting a potential upside of 13.60%. Given Diageo’s higher probable upside, equities analysts plainly believe Diageo is more favorable than Crimson Wine Group.

Earnings & Valuation

This table compares Diageo and Crimson Wine Group’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Diageo $24.83 billion 3.54 $4.07 billion $6.35 22.25
Crimson Wine Group $63.22 million 2.98 $6.18 million N/A N/A

Diageo has higher revenue and earnings than Crimson Wine Group.


This table compares Diageo and Crimson Wine Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Diageo N/A N/A N/A
Crimson Wine Group 8.68% 2.90% 2.46%

Insider and Institutional Ownership

11.2% of Diageo shares are held by institutional investors. Comparatively, 23.1% of Crimson Wine Group shares are held by institutional investors. 21.6% of Crimson Wine Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Diageo beats Crimson Wine Group on 8 of the 15 factors compared between the two stocks.

About Diageo

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages worldwide. The company offers a collection of brands across spirits, beer, cider, and wine categories. Its brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Bundaberg, McDowell's No. 1, Black & White, Shui Jing Fang, Grand Old Parr, Ypióca, Lagavulin, Cîroc, Bulleit Bourbon, Ron Zacapa Centenario XO, The Singleton of Glen Ord, Casamigos, Talisker, Tanqueray, and Guinness. The company also provides adult beverages and non-alcoholic products. Diageo plc was founded in 1886 and is headquartered in London, the United Kingdom.

About Crimson Wine Group

Crimson Wine Group, Ltd., through its subsidiaries, engages in the production and sale of ultra-premium and wines. It operates through two segments, Wholesale and Direct to Consumer. The company sells wines through independent wine and spirit distributors in the United States; and independent importers and brokers internationally. It exports its products to 35 countries. The company was formerly known as Leucadia Cellars, Ltd. and changed its name to Crimson Wine Group, Ltd. in November 2007. Crimson Wine Group, Ltd. was founded in 1991 and is headquartered in Napa, California. Crimson Wine Group, Ltd. was formerly a subsidiary of Leucadia National Corporation.

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