Analysts’ Weekly Ratings Updates for Baozun (BZUN)

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Baozun (NASDAQ: BZUN) recently received a number of ratings updates from brokerages and research firms:

  • 8/14/2020 – Baozun was upgraded by analysts at Zacks Investment Research from a “hold” rating to a “buy” rating. They now have a $45.00 price target on the stock. According to Zacks, “Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company’s integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four Is – interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners’ unique e-commerce proposition. “
  • 8/13/2020 – Baozun was downgraded by analysts at Zacks Investment Research from a “buy” rating to a “hold” rating. According to Zacks, “Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company’s integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four Is – interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners’ unique e-commerce proposition. “
  • 8/7/2020 – Baozun was upgraded by analysts at Zacks Investment Research from a “hold” rating to a “buy” rating. They now have a $47.00 price target on the stock. According to Zacks, “Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company’s integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four Is – interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners’ unique e-commerce proposition. “
  • 8/6/2020 – Baozun was downgraded by analysts at Zacks Investment Research from a “buy” rating to a “hold” rating. According to Zacks, “Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company’s integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four Is – interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners’ unique e-commerce proposition. “
  • 8/6/2020 – Baozun was upgraded by analysts at BidaskClub from a “hold” rating to a “buy” rating.
  • 7/25/2020 – Baozun was downgraded by analysts at BidaskClub from a “buy” rating to a “hold” rating.
  • 7/18/2020 – Baozun was downgraded by analysts at BidaskClub from a “strong-buy” rating to a “buy” rating.
  • 7/10/2020 – Baozun was upgraded by analysts at BidaskClub from a “buy” rating to a “strong-buy” rating.

Shares of NASDAQ BZUN traded down $1.98 on Thursday, hitting $41.98. The company had a trading volume of 66,614 shares, compared to its average volume of 573,430. Baozun Inc has a 12-month low of $22.19 and a 12-month high of $50.63. The business has a 50 day moving average of $41.40 and a two-hundred day moving average of $33.44. The company has a quick ratio of 2.68, a current ratio of 3.22 and a debt-to-equity ratio of 0.83. The firm has a market capitalization of $2.69 billion, a P/E ratio of 69.97, a PEG ratio of 1.06 and a beta of 2.11.

Baozun (NASDAQ:BZUN) last issued its earnings results on Tuesday, June 2nd. The technology company reported $0.44 earnings per share for the quarter, topping the Thomson Reuters’ consensus estimate of $0.01 by $0.43. Baozun had a return on equity of 10.10% and a net margin of 3.34%. The company had revenue of $1.52 billion during the quarter, compared to the consensus estimate of $1.44 billion. During the same quarter in the prior year, the business earned $0.89 earnings per share. The company’s revenue was up 18.4% compared to the same quarter last year. On average, sell-side analysts anticipate that Baozun Inc will post 1.18 earnings per share for the current year.

A number of institutional investors and hedge funds have recently modified their holdings of the stock. Invesco Ltd. boosted its holdings in Baozun by 4.5% in the first quarter. Invesco Ltd. now owns 7,863,937 shares of the technology company’s stock valued at $219,717,000 after purchasing an additional 336,594 shares during the last quarter. Federated Hermes Inc. boosted its holdings in Baozun by 35.4% in the first quarter. Federated Hermes Inc. now owns 7,047,991 shares of the technology company’s stock valued at $196,921,000 after purchasing an additional 1,841,377 shares during the last quarter. FIL Ltd purchased a new position in Baozun in the second quarter valued at about $83,607,000. Goldman Sachs Group Inc. boosted its holdings in Baozun by 69.4% in the second quarter. Goldman Sachs Group Inc. now owns 1,837,906 shares of the technology company’s stock valued at $70,668,000 after purchasing an additional 752,945 shares during the last quarter. Finally, Baillie Gifford & Co. boosted its holdings in Baozun by 1.2% in the first quarter. Baillie Gifford & Co. now owns 1,400,159 shares of the technology company’s stock valued at $39,120,000 after purchasing an additional 16,042 shares during the last quarter. 71.59% of the stock is owned by hedge funds and other institutional investors.

Baozun Inc provides brand e-commerce service to brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, sale of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing, and order fulfillment.

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