Interpublic Group of Companies (NYSE:IPG) and Digital Media Solutions (NYSE:DMS) are both business services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.
Valuation & Earnings
This table compares Interpublic Group of Companies and Digital Media Solutions’ revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Interpublic Group of Companies||$10.22 billion||0.66||$656.00 million||$1.93||9.02|
|Digital Media Solutions||N/A||N/A||N/A||N/A||N/A|
Interpublic Group of Companies has higher revenue and earnings than Digital Media Solutions.
Institutional and Insider Ownership
98.6% of Interpublic Group of Companies shares are owned by institutional investors. 1.1% of Interpublic Group of Companies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
This table compares Interpublic Group of Companies and Digital Media Solutions’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Interpublic Group of Companies||4.66%||25.72%||4.11%|
|Digital Media Solutions||N/A||N/A||N/A|
This is a summary of current recommendations for Interpublic Group of Companies and Digital Media Solutions, as provided by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Interpublic Group of Companies||0||3||2||0||2.40|
|Digital Media Solutions||0||0||2||0||3.00|
Interpublic Group of Companies presently has a consensus price target of $19.60, indicating a potential upside of 12.58%. Digital Media Solutions has a consensus price target of $15.00, indicating a potential upside of 91.08%. Given Digital Media Solutions’ stronger consensus rating and higher possible upside, analysts plainly believe Digital Media Solutions is more favorable than Interpublic Group of Companies.
Interpublic Group of Companies beats Digital Media Solutions on 6 of the 8 factors compared between the two stocks.
Interpublic Group of Companies Company Profile
The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. The company operates through two segments, Integrated Agency Networks and Constituency Management Group. It offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines. The company also provides various diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. It offers its services under various brands comprising McCann Worldgroup, Foote, Cone & Belding, IPG Mediabrands, Carmichael Lynch, Deutsch, Hill Holliday, and The Martin Agency, as well as Foote, Cone & Belding, and MullenLowe Group. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.
Digital Media Solutions Company Profile
Digital Media Solutions, Inc. offers digital marketing services in the United States. The company offers precision performance marketing, broadest digital marketing platform, and measurable marketing results. Digital Media Solutions, Inc. was founded in 2000 and is based in Clearwater, Florida.
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